Service

Marketing Data
Analysis

We audit your analytics stack, implement proper conversion tracking, and build dashboards showing cost-per-retained-client by channel.

The Problem

Your marketing data lives in different platforms. Google Analytics shows website traffic. Google Ads shows cost-per-click. Your CRM shows leads. Your accounting shows revenue. No one system shows which marketing activities actually drive retained clients.

The result: you're allocating budget based on vanity metrics. You know your cost-per-click is $15, but you have no idea if that click ever becomes a retained client. You might be wasting 50% of your budget on channels that look good in reports but don't actually drive the clients you want.

What We Do

Audit Your Stack

We examine all your marketing platforms, analytics tools, and CRM setup. We identify where data is siloed, where tracking is broken, and where data doesn't connect.

Implement Tracking

We set up proper conversion tracking from each channel through to client intake. We connect Google Analytics to CRM. We integrate phone tracking. We implement UTM parameters.

Build Dashboards

We create unified dashboards showing: leads by channel, cost-per-lead, lead-to-client conversion, client-to-retained-client retention, cost-per-retained-client.

Train Your Team

We teach your team how to use the dashboards, how to interpret the data, and how to make budget allocation decisions based on actual results.

The Outcome

  • → Clear visibility into which marketing activities drive retained clients
  • → Cost-per-retained-client by channel (the metric that actually matters)
  • → Data-driven budget allocation based on actual results
  • → Monthly dashboards that track progress toward growth goals
  • → Confidence that marketing spend is optimized for the outcome you care about

Questions About Law Firm Marketing Analytics

What is marketing data analysis for law firms?
Marketing data analysis for law firms means connecting data from all your marketing platforms — Google Analytics, Google Ads, your CRM, intake forms, and billing — into a single view that shows which channels and campaigns are actually producing retained clients, and at what cost. Without this analysis, you are allocating budget based on incomplete information.
What is cost per retained client and how is it calculated?
Cost per retained client (CPRC) is your total marketing spend divided by the number of new clients retained in a given period, broken down by channel. Calculating it requires connecting your marketing platforms to your CRM and intake system so you can trace a client backward from the signed retainer to the original marketing touchpoint.
How long does a marketing analytics audit take?
An initial analytics audit typically takes 2–4 weeks, depending on the number of platforms and the current state of your tracking setup. Building a complete dashboard with cost-per-retained-client visibility by channel usually takes 60–90 days from start to finish.
Do I need to change my existing marketing platforms?
Usually not. We work with the platforms you already use — Google Analytics 4, Google Ads, most CRMs, and major intake tools. Our job is to connect them correctly and build the reporting layer on top, not replace the tools.

Ready to fix your data

Schedule a free strategy call to discuss your current analytics situation.

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